Building Your Practice Discounts  Back | Next Ordering/Shipping By Cynthia Flint Bestani, Health Care Consultant with Dr. Peter G. Fernandez & Neil Gumenick, M.Ac. (UK), Lic.Ac. (NCCAOM) The Art of Attracting Patients & Clients, Getting Them Well, and Giving Them Back to Themselves - Book. 350 + pages Details: Scroll down page.     In Revision Projected date 2003 $44. Communication, Public Relations and Marketing Acupuncturists: Most of this information is already contained within the Art of Practice Management for Acupuncture Health Care Practices. This new edition draws on the natural laws of healing and centering, and the communications in this book are well grounded and integrated with depth as well as lightness! The patient and client education, communications and referral approaches are based on ethics and safe practice procedures proven to be highly successful, and the artfulness in understanding the self and our communications is approached as a process of inquiring, observing and movement. It soon becomes apparent in this book what reaches both ourselves and our patients and clients at deeper more lasting levels. In reading this book, you may receive a clearer understanding of why you attract the patients or clients you do, the mystery to the removal of blocked energy, how referrals are generated, why your patients and clients become lifelong referers, and receive a clearer sense of how they shift into their own sense of clarity, healing and wholeness. Public relations and marketing are realities in the health care field of which we are a part. We can certainly integrate these avenues in ways that add to rather than detract from our energies. The latter part of the book gives you ideas, samplings and possibilities to help you discern what outreach, reputation and practice building will best open your practice to the flow of life energy, new patients and new clients. Size: 8.5" x 11." 350+ pages TABLE OF CONTENTS - A Holistic Approach to Serving and Reaching Patients & Clients THE INNER AND OUTER ASPECTS OF ATTRACTING PATIENTS AND CLIENTS The Art of Attracting Patients and Clients Who Do You Want to Attract? What Draws or Prevents This From Occurring? What is a Service Concept? How Do You Communicate it? What Do Patients Perceive in a Reputable Practitioner? What Do Patients Communicate By Word of Mouth? What are Community Relations? How Are They Created? Successful Procedures that Attract Patients Understanding the Yin & Yang of Reputation and Growth The Art of Attracting Referrals How Do You Do Referral Planning? How Do You Expand a Practitioner Referral Base Network? Reaching Out to Your Market & Handling New Response The Art of Office Presentation & Ways to Enhance It Images of Ourselves as Practitioners Images About Reaching Out to the Pubic Removing Barriers to Attracting Patients and Clients Phone and Scheduling Communications that Make a Difference DIALOGUES with Patients/ Dialogues with Clients Starter Communications How Can You Help? Words that Alleviate Fear of the Unknown Helping People Qualify themselves for Care Words to Justify the Cost of Care Words to Motivate Patients to Follow through With Scheduling Care How to Ask for Payment of Services Assisting People in Handling Finances for Care How Your Practice Benefits Your Patients or Clients Asking for Referrals GETTING PATIENTS WELL Removing Barriers to Healing Moving Beyond Conclusions to New Possibilities Pre-Consultation with Patients/ Pre-consultation with Clients The Consultation with Patients/ The Consultation with Clients Physical Examination with Patients/ with Clients Reevaluation with Patients/ Assessment with Clients Written Communications for Patients/ For clients Communications While Treating or During a Session Different Communication Styles/ Difficult Communications Understanding of What Ensures Continuity of Care Ethical Dilemmas and Responsibilities GIVING PATIENTS BACK TO THEMSELVES Pure Heart, Clear Mind Using Our Intuitive as well as Logical Intelligence The Consciousness, Skills and Abilities of Masterful Practitioners REALITIES OF MARKETING IN THE MEDICAL FIELD EXTERNAL MARKETING About Professional Advertising How to Use Advertising Creating Advertising What Should Advertising or Publicity Accomplish Sampling: Personal presentation Your Business Card, Your Referral Card & Stationary, Your Practice Brochure, Educational Pamphlets, Signs and Displays, Direct Mail, Magazines, Newspaper Advertising, News Releases, Making News, Feature Articles, Radio, Television, Tips on Relating with the Media, Yellow Page and Telephone Advertising, Patient Newsletter Communications, Public Presentations EXPANDING THE PRACTICE OF HEALING WITHIN THE HEALTH CARE FIELD Original Design by Claire Flint / Webmaster: TaoToEarthPMPubs.com